Out Of Home Advertising (OOH) – Experiential Marketing
At Shiney Media, our experiential marketing and Out Of Home Advertising (OOH) is all about customer satisfaction and exceeding expectations to create lifetime loyalty.
What is Experiential Marketing and OOH Advertising ?
Experiential marketing services and out of home advertising in California can be defined as all marketing techniques focused on the customer experience.
These efforts are aimed at developing the quality of the welcome, the environment, and the information delivered to make the purchase a particularly pleasant moment for the customers. Appeared at the end of the eighties, this form of marketing aims to bring added value to the act of purchasing by creating an attractiveness for the point of sale and transforming its apparent functionality. The goal is to create a space dedicated to leisure, which provides visitors with pleasures and sensations.
Out of home advertising highlights the fact that consumers will be more inclined to spend more time and spend more money in a place where they feel good, stimulated by music, a smell, or a generally pleasant atmosphere. With the same logic, they will tend to turn to services that are supposed to give them the same feeling of well-being.
How Experiential Marketing and OOH advertising works?
Every time the company comes into contact with a customer, it brings a unique experience that can turn into a disaster or a memorable one. We understand that particular objects or consumption experiences represent something more than just objects of use. In other words, consumers and clients do not buy products and services, but rather the experience and their perceptions of them.
It is necessary to load our brands with experiences that appeal to the five senses, to our hearts and to our minds. These experiences are capable of relating the brand to something important for the consumer or client. This requires that all communication elements and all events and points of contact must provide consumers and clients with an integrated experience – at Shiney, we call it your “brand experience.”
Here are our Experiential marketing and out of home advertising services in California that we offer at Shiney media:
- Live Events
- Media Buys and Outdoor Advertising
- Environmental Design and Fabrication
- Projection-Mapping and Domes
- Concerts and Festivals
- Stunts and Street Teams
- Guerilla Marketing
- Technology Booths
The strength of our out of home advertising services in California lies in how memorable we make the experience for the consumer and how deeply it is rooted. Our efforts produce a pleasant memory and awaken the feelings of our audience using emotional intelligence. 87% of executives assure that experiential marketing has more value than traditional marketing because it creates an emotional cost. For this reason, this new marketing tool is creating a great buzz among suppliers and applicants.
Experiential Marketing and Out Of Home Advertising is the Future
Our experiential marketing and event marketing service in Los Angeles is a fantastic differentiating strategy for your business as it brings excellent benefits if applied correctly. The most significant benefit is the acquisition of truly loyal customers who consider themselves fans. You sell to them without the need to even ask them! It brings in free promotion, and most importantly, they speak well about your brand or product without you having to remind them of its qualities.
The viability of experiential marketing and out of home advertising (OOH) services in California is quite high, as it does not imply a high cost. Most of the time, it only takes a lot of creativity, inspiration, and rarely some type of special financing. It creates higher demand and focuses all your efforts and attention on creating impactfull experiences for customers.
The main reason is that the client feels comfortable and satisfied before, during, and after the emotional experience. Your impression will influence decision-making during their purchasing process and achieve brand positioning. All of it happens through a connection or customer-product link, and through direct and personalized interaction.
Our all-new event marketing service in Los Angeles is an inevitable result of the increasing insensitivity that customers demonstrate by escaping invasive advertising in all types of media. The conventional advertisement is now becoming obsolete. Today, it is all about creating a brand image. Due to the competition, the customer base in a saturated market is like an impenetrable bubble – the only possible access to them seems to be through the mind and the heart. Let Shiney Media imprint your brand onto the minds and the hearts of your customers.