Here we identify goals, process and measures for success. Extensive data analytics are applied to media planning for a measured combination of services to deliver maximum ROI. Our Executive Producers ideate for media content, consumer experiences, and integration of all media services. The Executive Producers also serve as a 24/7 account team with one streamlined point of communication: transparent, prompt, and clear from initiation through to completion and reporting. List of these services include in our creative media strategy:

• Data-based Strategy (Analytics)
• Creative Concepting & Ideation
• Content Mapping
• Media Integration Plans
• Executive Management
• A-Z Follow Through

• Live Events
• Media Buys and Outdoor Advertising
• Projection Mapping and Domes
• Concerts and Festivals
• Tradeshows
• Permitting
• Stunts and Street Teams
• Guerilla Marketing
• Technology Booths
• Conferences
• Environmental Design and Fabrication

We have full A/V production capabilities, with domestic production HQ’s in Atlanta and Los Angeles, and international crews based out of Bangkok, Buenos Aires, and London. We can shoot top-notch video content nearly everywhere on the planet. Our talented writers, directors, and production teams create commercials, promo videos, episodic online content, tv programming, and original content. Our A/V services also include event production equipment; lighting, staging, and sound, even venues and recording studios. Here’s a list of AV production services:

• Commercials
• Promotional Videos
• Documentaries
• Narrative Films
• Scripted & Unscripted Content
• Writing, Shooting, Editing
• 3D Animation
• Web Series and Podcasts
• Lighting, Staging, and Sound Production
• Drone Aerial Videography

Our Airport Marketing services include digital and static advertising, and most notably live experiences activating within airport terminals. The airports provide amazing metrics for highly desirable demographics and an attentive consumer audience easy to engage. Our Executive Producers have established themselves as the preeminent Experiential activation team in the airport space, and we have developed unique relationships with every domestic airport and their advertisers. We therefore navigate the challenges and complexities of obtaining approvals and entering the space as no others can. List of airport marketing services:

• Airport Experiential Activation
• Product Sampling
• Technology demonstrations
• Digital Advertising
• Airline Lounge Marketing
• WiFi Promotions
• Brand Partnerships
• Terminal and Baggage Claim Signage

Digital Media enhances brand visibility through immersive experiences and emerging technologies. Our digital efforts enhance live events by making them sharable digitally on social media and online and engaging an audience beyond the one that is onsite. Our digital teams also create online communities surrounding promotions, encouraging interaction and offering customized games and prizes. We also program and design original digital content such as 3D animation, virtual reality experiences, and augmented reality leveraging consumers devices and all of the latest technology. Here’s a list of all Digital and interactive media services:

• Virtual Reality & AR
• Event Hubs & Microsites
• Website design
• Gamification
• Sweepstakes
• Social Media
• App Development
• AI
• Online Advertising
• Immersive Experiences
• Integrated Marketing

We have propriety tools which collect consumer data to provide a map of the whole picture, as well as very specific individual data analysis. We combine multiple tech platforms to aggregate data in one place to analyze accurate behavioral patterns for project strategy. Integration, analytics, and insights unify for a use-able and coherent data stream. Our easy-to-digest platform design benefits internal data review.

Virtual events are nothing new. Previously, these experiences have become exhaustive and formulaic. Most of these shows provide a log-in to an overcrowded Zoom space, offering little engagement, minimal interactive participation, and no connection or a feeling of “missing out.”  Today we can moderate/host, navigate break-out rooms, create accessibility and provide niche experiences for any industry. SMG mastered the formula by integrating physical, digital, and virtual components together to deliver the most immersive and inclusive experiences possible, all hosted by the absolute best influencer and celebrity talent. Each customized show is uniquely tailored to meet client goals.

• Client retention / appreciation
• Create loyalty
• Internal executive incentives
• Create community
• Lead generation
• Entertain
• Data collection
• Sell / Pitch
• Product announcements
• Educate
• Strengthen relationships
• Expand fan base