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Creative Media Strategy

Here we identify goals, process and measures for success.  We apply extensive data analysis to plan media for a measured combination of services and deliver maximum ROI. Our Executive Producers ideate for content, consumer experiences, and integration of all media services. The Executive Producers also serve as a 24/7 account team with one streamlined point of communication: transparent, prompt, and clear from initiation through to completion and reporting.

  • Data-based Strategy (Analytics)
  • Creative Concepts & Ideation
  • Content Mapping
  • Media Integration Plans
  • Executive Management
  • A-Z Follow Through

Experiential Marketing & OOH

Experiential marketing and OOH (Out-Of-Home) incorporates multiple forms of advertising that culminate in a live engagement for consumers in a public space. EXPERIENCES.  These brand activations are most often in-person live events, but also include outdoor, mobile, and aerial signage or experiences. There’s no end to our creativity and innovation, but here’s a snapshot:
  • Live Events
  • Media Buys and Outdoor Advertising
  • Projection Mapping and Domes
  • Concerts and Festivals
  • Tradeshows
  • Permitting
  • Stunts and Street Teams
  • Guerilla Marketing
  • Technology Booths
  • Conferences
  • Environmental Design and Fabrication
  • Mobile Tours

Film, Video & A/V Production

We have full A/V production capabilities, with domestic production HQ’s in Atlanta and Los Angeles, international crews based out of Bangkok, Buenos Aires, and London. We can shoot top-notch video content nearly everywhere on the planet. Our talented writers, directors, and production teams create commercials, promo videos, episodic online content, tv programming, and original content. Our A/V services also include event production equipment; lighting, staging, and sound, even venues and recording studios. Just to scratch the surface:

  • Commercials
  • Promotional Videos
  • Documentaries
  • Narrative Films
  • Scripted & Unscripted Content
  • Writing, Shooting, Editing
  • 3D Animation
  • Web Series and Podcasts
  • Lighting, Staging, and Sound Production
  • Drone Aerial Videography
Airport Marketing Services

Airport Activation Marketing

Our Airport Marketing services include digital and static advertising, but most notably – LIVE, interactive experiences activating within airport terminals. The airports provide amazing metrics for highly desirable demographics and an attentive consumer audience easy to engage. Our Executive Producers have established themselves as the preeminent Experiential activation team in the airport space, and we have developed unique relationships with every domestic airport and their advertisers. We therefore navigate the challenges and complexities of obtaining approvals and entering the space as no others can. List of airport marketing services, but not limited to:

  • Airport Experiential Activation
  • Product Sampling
  • Technology demonstrations
  • Digital Advertising
  • Airline Lounge Marketing
  • WiFi Promotions
  • Brand Partnerships
  • Terminal and Baggage Claim Signage

Digital, Interactive & Immersive Media

We believe in leveraging emerging technologies while also developing our own to create unique interactive, immersive experiences. Our efforts enhance live events not just by making them sharable digitally – social media, online – but we also engage all of the senses for the audience onsite as well as those beyond it. Our digital teams create online communities surrounding promotions, encouraging interaction and offering customized gamification. We also program and design original digital content such as 3D animation, virtual reality experiences, and augmented reality leveraging consumers devices with all of the latest tech. Here’s a list of some digital and interactive media services:

  • Virtual Reality
  • Augmented Reality
  • Event Hubs & Microsites
  • Website design
  • Gamification
  • Immersive Experiences
  • Social Media
  • App Development
  • AI
  • Online Advertising
  • Sweepstakes
  • Integrated Marketing

Data & Analytics

We have propriety tools which collect consumer data to provide a map of the whole picture, as well as very specific individual data analysis. We combine multiple tech platforms to aggregate data in one place to analyze accurate behavioral patterns for project strategy. Integration, analytics, and insights unify for a use-able and coherent data stream. Our easy-to-digest platform design benefits internal data review.

Virtual & Streaming Engagement

Virtual events are nothing new. Previously, these experiences have become exhaustive and formulaic. Most of these shows provide a log-in to an overcrowded Zoom space, offering little engagement, minimal interactive participation, and no connection or a feeling of “missing out.”  Today we can moderate/host, navigate break-out rooms, create accessibility and provide niche experiences for any industry. SMG mastered the formula by integrating physical, digital, and virtual components together to deliver the most immersive and inclusive experiences possible, all hosted by the absolute best influencer and celebrity talent. Each customized show is uniquely tailored to meet client goals.

  • Client retention / appreciation
  • Create loyalty
  • Internal executive incentives
  • Create community
  • Lead generation
  • Entertain
  • Data collection
  • Sell / Pitch
  • Product announcements
  • Educate
  • Strengthen relationships
  • Expand fan base


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Southwest Airlines – Incursion Marketing

  • Southwest Airlines and partner Chase Bank executed a 2 month cross-country mobile tour featuring pop-up stations with interactive consumer engagements
  • Amp Agency trusted the Incursion executive team to oversee field management, planning, execution, and technology support
  • Project executed successfully in 11 markets

Gloomy Eyes – 3Dar

  • Animated experience
  • An original 3 episode VR piece
  • Winning awards at all of the major film and animation festivals worldwide.


Earth – 3Dar

  • Global awareness piece (entertainment collaborators)
  •  10M views within 24 hours of it’s YouTube release back in mid-April and now is over 200M views.
  • Created all the animation and co-directed.

Projection Mapping – Pixel Density

Sprint Pokemon AR – Razz

Adult Swim Comic Con – MS Event Productions

Mountain Dew NBA All Star – MS Event Productions

Emory Health – Daylam Productions

Georgia Power – Daylam Productions

Red Bull Stratos – BeCore

Owner Evan Smith and MS Event Productions will be hosting a holiday blowout event on Tuesday, December 10th. Undoubtedly, some incredible event production prowess will be on full display. SMG members are very excited to witness the results and experience all the fun for those who can attend!

Shiney’s Firewater is HOT Shiney now makes his very own collection of unique hot sauces for SMG clients, friends and family! Please check out www.shineysfirewater.com to learn more about the nine varieties to date!



Tourism Authority of Thailand: Gastronomy


Tourism Authority of Thailand: Water

L&H VIVE: Architecture

Yuasa Battery

Yuasa Battery

Nissan Teana-TV

Nissan Teana-TV

FTB Challenge – Interactive Entertainment

Participants compete to see who can withstand the ultimate spicy taste test!

Nova Pilates – Interproduction

Promotional Video