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 > Expertise

Creative Media Strategy

Here we identify goals, process and measures for success. Extensive data analytics are applied to media planning for a measured combination of services to deliver maximum ROI. Our Executive Producers ideate for media content, consumer experiences, and integration of all media services. The Executive Producers also serve as a 24/7 account team with one streamlined point of communication: transparent, prompt, and clear from initiation through to completion and reporting. List of these services include:

  • Data-based Strategy (Analytics)
  • Creative Concepting & Ideation
  • Content Mapping
  • Media Integration Plans
  • Executive Management
  • A-Z Follow Through

Experiential & OOH

Experiential marketing and OOH (Out-Of-Home) represent non-traditional forms of advertising that culminate in a live engagement with consumers in a public space. These are most often live events, but also include outdoor, mobile, and aerial signage or experiences. List of these services include:
  • Live Events
  • Media Buys and Outdoor Advertising
  • Environmental Design and Fabrication
  • Projection Mapping and Domes
  • Concerts and Festivals
  • Tradeshows
  • Permitting
  • Stunts and Street Teams
  • Guerilla Marketing
  • Technology Booths
  • Conferences
Airport Marketing Services

Airport Marketing

Our Airport Marketing services include digital and static advertising, and most notably live experiences activating within airport terminals. The airports provide amazing metrics for highly desirable demographics and an attentive consumer audience easy to engage. Our Executive Producers have established themselves as the preeminent Experiential activation team in the airport space, and we have developed unique relationships with every domestic airport and their advertisers. We therefore navigate the challenges and complexities of obtaining approvals and entering the space as no others can. List of Airport services:

  • Airport Experiential Activations
  • Product Sampling
  • Technology demonstrations
  • Digital Advertising
  • Terminal and Baggage Claim Signage
  • Airline Lounge Marketing
  • Wifi Promotions
  • Brand Partnerships

Video & A/V Production

We have full A/V production capabilities, with domestic production HQ’s in Atlanta and Los Angeles, and international crews based out of Bangkok, Buenos Aires, and London. We can shoot top-notch video content nearly everywhere on the planet. Our talented writers, directors, and production teams create commercials, promo videos, episodic online content, tv programming, and original content. Our A/V services also include event production equipment; lighting, staging, and sound, even venues and recording studios. Here’s a list of services:

  • Commercials
  • Promotional Videos
  • Documentaries
  • Narrative Films
  • Scripted & Unscripted Content
  • Lighting, Staging, and Sound Production
  • Writing, Shooting, Editing
  • 3D Animation
  • Web Series and Podcasts

Data & Analytics

We have propriety are tools which collect consumer data to provide a map of the whole picture, as well as very specific individual data analysis. We combine multiple tech platforms to aggregate data and one place to analyze accurate behavioral patterns for project strategy. Integration, analytics, and insights unify for a useable and coherent data stream. Our easy-to-digest platform design benefits internal data review.

Digital & Interactive Media

Digital Media enhances brand visibility through immersive experiences and emerging technologies. Our digital efforts enhance live events by making them sharable digitally on social media and online and engaging an audience beyond the one that is onsite. Our digital teams also create online communities surrounding promotions, encouraging interaction and offering customized games and prizes. We also program and design original digital content such as 3D animation, virtual reality experiences, and augmented reality leveraging consumers devices and all of the latest technology. Here’s a list of these services:

  • Virtual Reality & AR
  • Event Hubs & Microsites
  • Website design
  • Gamification
  • Sweepstakes
  • Social Media
  • App Development
  • AI
  • Online Advertising
  • Immersive Experiences
  • Integrated Marketing


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Southwest Airlines – Incursion Marketing

  • Southwest Airlines and partner Chase Bank executed a 2 month cross-country mobile tour featuring pop-up stations with interactive consumer engagements
  • Amp Agency trusted the Incursion executive team to oversee field management, planning, execution, and technology support
  • Project executed successfully in 11 markets

Gloomy Eyes – 3Dar

  • Animated experience
  • An original 3 episode VR piece
  • Winning awards at all of the major film and animation festivals worldwide.


Earth – 3Dar

  • Global awareness piece (entertainment collaborators)
  •  10M views within 24 hours of it’s YouTube release back in mid-April and now is over 200M views.
  • Created all the animation and co-directed.

Projection Mapping – Pixel Density

Sprint Pokemon AR – Razz

Adult Swim Comic Con – MS Event Productions

Mountain Dew NBA All Star – MS Event Productions

Emory Health – Daylam Productions

Georgia Power – Daylam Productions

Red Bull Stratos – BeCore

Owner Evan Smith and MS Event Productions will be hosting a holiday blowout event on Tuesday, December 10th. Undoubtedly, some incredible event production prowess will be on full display. SMG members are very excited to witness the results and experience all the fun for those who can attend!

Shiney’s Firewater is HOT Shiney now makes his very own collection of unique hot sauces for SMG clients, friends and family! Please check out www.shineysfirewater.com to learn more about the nine varieties to date!



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