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evolution of marketing

Evolution of Marketing: Picture to 3D Animation

Unconsciously we all are connected to animation since our childhood . Yes, you got it right. Growing up, watching animated characters is something we can’t resist. Due to evolution of marketing, animation has always gained control over our imagination.

From its emergence to implementation, animation has evolved a lot. It is not impeded to entertainment only, and now it has played a role in the evolution of marketing. The animation industry is dynamic, so trends; there was a time when photographs were considered the only marketing solution.

The animation is making its way to other marketing areas like advertising and marketing. If you underestimate 3d animated marketing, you must be missing out on great development opportunities.

Let’s have insight into some of the best animation trends and how it has become part of marketing evolution.

Evolution Of Marketing From Pictures To 3D Animation:

3D animation allows you to market your brand in a way that everybody finds it unique. It is not only the animation that has motion characters.  It is a whole set of information and knowledge. It is the source of attracting customers and drive sales.

If you dig deeper, you’ll get to know more about the animation techniques. For the evolution of marketing purposes, if we define it, it is more like telling your business story. They increase in brand recognition. It is natural everything that is showcased through animation attracts more and seems exciting.

People on social media love to see new content and prefer to watch rather than reading out. 3D animated video is less tedious and instantly conveys your message. As we already know that businesses are now bending towards social media and learning about virtual business strategies

Businesses are leaning on social media strategies; they help in promoting brands interestingly. Creating animated videos are the best way to achieve all your promotional goals. The supreme advantage of 3D animated videos marketing that you can easily target customers, and explained videos are the best examples.

Videos that describes your product or service are considered as the winning tool to promote business. It encourages people to look into your business.

If you want to get video marketing service for your product or services marketing, you’re at right place. We are a professional video and AV production and marketing agency in the New York, Los Angeles, and California.

Reasons Why You Chose 3D Animation For Marketing

There are numerous benefits of animated videos, but many of us are less aware of its importance this is not good. Knowing the power of 3d animation is the first step you took to avail animation in marketing because it is the evaluation of marketing.

chose animated video marketing

1. Affordable and Source Of Handsome Revenue


Most of the online content consumption is based on video. People prefer to watch rather than read.  Also, around 80% of people watch full videos than people who go through the whole blog post.

You can watch, enjoy, and share them. An excellent animated video speaks a lot about marketing. Even a survey tell us about the evolution of marketing it reported that animated video content produces more revenue than normal picture.

Moreover, if we look at its production cost, they are cheaper than other live videos. There are so many expenses attached to live videos like hiring actors, locations, and equipment types. It has to go through several stages of pre and post-production. However, animated videos are pocket-friendly; for that, all you need pleasing software ad graphics aesthetics. This also has shown the evolution of marketing in terms of technology and budgeting.

2. They Are Engaging And Stays In Customer’s Mind

After the evolution of marketing you can market your business through moving characters and icons with colors because it is easy to memorize. Marketing animated videos possess such brilliant features in this raging digital times. Whatever we watch is easy to remember rather than a written text.

It’s a fact that the human brain instantly captures images or moving objects also store the information efficiently.Explained videos do justice to every marketing aspect that needs to be conveyed.

customer mind

3. Well Known Platforms Supports Animated Videos

support video animation

Promoting your business on famous platforms like YouTube and Google shares a great deal of success. Due to evolution of marketing, search engines started supporting animated videos hugely, so make it more attractive and exciting. Take a few things into consideration, like adding a short description with the title and relevant tags and upload on the website.

Although it takes time but brings sufficient visitors, those who spent more time on the website are a great source of organic traffic coming through the search engines.

4. Make Your Email Marketing Campaign Enticing

After the evolution of marketing simple email marketing technique is outdated. However, people acknowledge animated marketing videos because they also play a vital role in making your email marketing campaign attractive. They take charge of increasing traffic on your website; if you integrate the marketing video in your campaign, that will be responsible for 50% increased traffic.

email marketing


After going through the article now you know lots of about the evolution of marketing and it is clear that the 3d animation receives a better response than normal picture. You also realized that animated videos work best for service and product promotion. They market your business in a very professional way.


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Southwest Airlines – Incursion Marketing

  • Southwest Airlines and partner Chase Bank executed a 2 month cross-country mobile tour featuring pop-up stations with interactive consumer engagements
  • Amp Agency trusted the Incursion executive team to oversee field management, planning, execution, and technology support
  • Project executed successfully in 11 markets

Gloomy Eyes – 3Dar

  • Animated experience
  • An original 3 episode VR piece
  • Winning awards at all of the major film and animation festivals worldwide.


Earth – 3Dar

  • Global awareness piece (entertainment collaborators)
  •  10M views within 24 hours of it’s YouTube release back in mid-April and now is over 200M views.
  • Created all the animation and co-directed.

Projection Mapping – Pixel Density

Sprint Pokemon AR – Razz

Adult Swim Comic Con – MS Event Productions

Mountain Dew NBA All Star – MS Event Productions

Emory Health – Daylam Productions

Georgia Power – Daylam Productions

Red Bull Stratos – BeCore

Owner Evan Smith and MS Event Productions will be hosting a holiday blowout event on Tuesday, December 10th. Undoubtedly, some incredible event production prowess will be on full display. SMG members are very excited to witness the results and experience all the fun for those who can attend!

Shiney’s Firewater is HOT Shiney now makes his very own collection of unique hot sauces for SMG clients, friends and family! Please check out www.shineysfirewater.com to learn more about the nine varieties to date!



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