Video Marketing in 2020: Everything You Need To Know
The world has changed in various ways since the digital advancement was initiated. We have come a long way from long-form text to short content pieces to advancing towards visuals and now video content. Video marketing has also transformed in many aspects. Marketers used lengthy video films to explain their products like the first Tetra Pak film from the 1950s, which was sixteen minutes long.
With the different studies about the decreasing attention span of the latest generations, the long-form video content shortened to the new ideal of two minutes. However, trends are meant to change, and that is precisely what is going to happen now. The year 2020 has arrived with a massive push for the world towards technological transformation.
3 Video Marketing Trends in 2020 for You to Catch
In this article, we will discuss some of the significant trends that you have and will witness in the current year.
Long-Form Videos are Back - The Myth about Attention Spans
According to an article on BBC News’ website, the shrinking attention span is a myth. The reporter who investigated the source of the statistics came up with the reality check. The findings from his investigative research pointed to Microsoft Canada’s report from 2015, where they hinted on this statistic with the Statistic Brain being the source.
Upon reaching the Statistic Brain, he found out that they did not have a solid background to claim the idea.
Therefore, it would not be wrong to say that marketers have been strategizing with a misguided approach for a long time.
As the myth of attention span is getting busted, marketers worldwide are switching back to long-form video content.
Human beings may not be evolving regarding their attention span, but the majority definitely prefers video over text. According to a survey by Wyzowl regarding video consumption trends in 2020, 8 out of 10 users would buy from your brand after watching a video about it.
And indeed, that is why video marketing statistics for 2020 show that 87% of marketing professionals use video content as a marketing tool.
With the fact check and newly emerging statistics in place, it is safe to say that video content is here to stay longer than one may think.
Long-form videos are not only a great tool to grab the attention of the customer, but it also helps you rank better. As Google now provides recommended clips for videos according to the search
Videos are the New Blogs - Changing the Dynamics of Marketing
According to Neil Patel, the pioneer in digital marketing, videos should be included in the blogs that marketers write.
With digital technology becoming more accessible every day, people have largely switched to mobile usage over desktop. And when they are at it, they tend to prefer video content over written text.
Videos provide a quicker answer to their queries in a shorter period. Users also do not have to put a lot of work to find what they need. Watching a video is a passive task but contradistinction has a high involvement.
Therefore, you need to use video marketing as a tool besides written text if you want to succeed in getting higher reach in 2020.
If you find it difficult to create videos for your brand, you can hire a creative agency for video production services.
Personalized Videos - The Present and Future of Marketing
Personalized video sounds like a foreign concept. However, it is not rocket science if you understand it properly.
When you carry out email marketing campaigns, you personalize those by using the recipient’s first name to attract their attention. Just like that, personalized videos use the name, email ID, profile image, company name, or logo design.
You must have seen such videos on Facebook. Such videos involve users to a great extent.
Personalized video is not one of the latest video production trends, but it is gaining a lot of attention in 2020.
Utilizing personalized videos for brands can turn out to be the best marketing solution in today’s age. Customers have moved far ahead from the typical ads. They expect more and better. According to Epsilon, research indicated that 80% of the consumers are highly inclined to purchase from a brand if they provide a personalized experience.
It is evident from the facts that personalized experiences are the new key to the customers’ hearts. In a world that is saturated with companies and advertisements, personalized video marketing can help you stand out.
Customers’ expectations are rapidly evolving, and they expect brands to bring their A-game. The state of video marketing has changed shape in all these years and is at a peak in 2020.
In this article, we have learned that long-form videos are still in, as the shrinking attention span has turned out to be a myth. We have also realized that marketers should upgrade their media marketing strategies by adding video content with written blogs. And lastly, video editing trends in 2020 show that personalized are high in demand.